We’re proving that Chinese isn’t as hard as it looks

Our unique pedagogy is based on leading Chinese teaching expert, Professor Joël Bellassen’s Snowballing Method, which breaks characters down into their simplest forms.
Children start by learning 125 core character components, which snowball into words, phrases and, finally, full sentences. This suits with their cognitive processes, giving them a deeper understanding of the language and accelerating their progress.

hihilulu origin story

hihilulu started when our founder, Jennifer, was searching for a way to help her children learn their heritage language while living in France.

At that time, the only options available were traditional weekend schools and expensive private tutors, and she knew they wouldn’t engage her children in the language.

With a background in marketing and consultancy at tech startups, she knew there would be a better way. So she teamed up with Professor Joël Bellassen and launched hihilulu.

Our platform has helped Jennifer’s children become fluent in Chinese — and now it’s helping thousands of other young children do the same.

The encounter of Dualism

The Dualism Methodology in Teaching Chinese as Second Language refers to the theory and methods that establish “Chinese characters” and “words” as two different teaching units in the basic Chinese language teaching. It was introduced into France’s Chinese as Second Language teaching system by Professor Joel Bellassen, the first General Inspector of Chinese Language Teaching at the Ministry of Education (France). The methodology is established as the mainstream theory and practice in modern Chinese language education in France.

Join our team

We’re always looking for experienced teachers to join us and help more children around the world learn Chinese. If you want to deliver modern, effective and fun language lessons as part of a global team, we’d love to hear from you. 

Meet our team

Professor Joël Bellassen

Professor Joël Bellassen

Academic Advisor

Jennifer Huang

Jennifer Huang

Founder & CEO

France

Daniel Zumino

Daniel Zumino

Strategic Advisor

France

Lillian Chen

Lillian Chen

Legal Partner & Head of Content

France

Frank Chen

Frank Chen

Co-Founder

China

Vincy Hu

Vincy Hu

Product Manager

China

Ping Zhang

Ping Zhang

Technical Director

China

Lily Kang

Lily Kang

Curriculum Designer & Teacher Trainer

China

Hanna Zhao

Hanna Zhao

User Interface & Graphic Designer

China

Angela Sun

Angela Sun

Sales & Marketing

Middle East

Hanen Ghammour

Hanen Ghammour

Sales & Marketing

North Africa

Chailee Motloung

Chailee Motloung

Sales & Marketing

South Africa

Penny Wang

Penny Wang

Back Office Data Manager

UK

Book a free demo and see it for yourself

We wouldn’t expect you to invest in a new curriculum without trying it first. Get in touch to book a demo and see if the platform is right for your school.

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